This is your starting point, where you can list and expand on your initial ideas. Use the “Ideas List” pages in the book to simply note down your ideas as soon as they come to mind. When you’re ready to dig a little deeper into your ideas, use the mind mapping and free space pages as you see fit.
Once you have a better understanding of your ideas, you will go back to the initial “Ideas List” page and rate your ideas according to their excitement, feasibility, added value and manageable risk level out of five (1 = low, 5 = high). Use the page number columns to keep track and clearly mark where you’ve jotted down your ideas, to help you find your way back to any idea in your Spark Ideas Book.
Here are some additional examples to act help get those creative juices flowing.