If you’ve ever found yourself jotting down an idea only to forget about it later, I bet you can relate. For years, I searched for a simple notepad or planner where I could write down my ideas—but I soon realised that just noting them down wasn’t enough. You might have a title for a book, but where’s the rest of the concept?
If you’re a dreamer, go-getter, side hustler, or future entrepreneur, I hope this book and framework are for you. We aren’t programmed to take on every idea at once. However, it only takes one great thought to change your life.
The purpose of writing down your ideas is to revisit them in the future and ask yourself: Is this the next idea I want to explore?
What amazed me, though, is that most “ideas books or planners” are just glorified notepads—offering no support or thought process to help guide you forward.
The big question always remains: What do I do next? How do I know if this is a good idea?
They say time is money, and time is precious. So let’s take advantage of those moments of inspiration by jotting down ideas as they come. But let’s also return to a structured methodology that helps us develop, refine, and evaluate those ideas to see if they’re worth pursuing.
Behind this framework is a lot of thought and reasoning, shaped by experiences from the world of business strategy and, most importantly, from our work with start-ups and entrepreneurs.
This methodology won’t tell you that your idea is guaranteed to succeed—it can’t promise that. What it can do is provide you with a framework to better understand your ideas before you take the big leap.
Community has been a key part of our journey—and many others. So, please share your progress with us through the website and social media. We love hearing your success stories!